![BCKGRD | Visual Design (Logo)[White]](assets/images/image03.png?v=b2282cfe)
generate
creative ideas
to shape visual experiences
Visual
Designer
Fixated on meaningful details and versed in Video Production, Motion Design, and Copywriting, I draw on a background in UX/UI Design, Social Media Analysis, and Graphic Design to blend creativity with strategy.
behind
the screen
Stemming from a rich history in fashion, music, and cinema, I always aim to elevate projects with dynamism and innovation through strategic and conceptual thinking.
Zicality
Visual Design | Branding | Copywriting
Music Discovery Platform crafted for passionate listeners who crave an alternative to mainstream media, while supporting artists from all around the world.
PLATINUM
Visual Identity | Animation | Strategy
Real Estate Brokerage Agency located in Montréal (Québec) which cater to commercial and residential sectors with a growing team of 20 brokers.
Le Réveil
d'un Ninja
Video Production | Direction | Sound Design
Short Film synopsis: A landlord decided to investigate his supposedly empty apartment after hearing some strange noises. Here is what he witnessed...
behind
the screen
Throughout my career, spanning agency, freelance, and in-house roles, I’ve had the privilege to contribute to a wide range of projects.
Collaborating with talented, cross-functional teams has sharpened my strategic and conceptual thinking, while strengthening my abilities.
Immersed in industry-standard tools, workflows, and systems, I’ve developed a tactical mindset and technical skills adapted to the needs of any project.
Project Overview
Zicality is a music discovery platform created to offer an alternative to the repetitive nature of mainstream media.Designed for creative individuals seeking fresh sounds and meaningful connections, it provides a curated space to explore new artists and genres beyond what broadcast media typically offers.
Audience Insight
The platform targets culturally engaged users, primarily males aged 24 to 34 in North America, who are passionate about music but often feel overwhelmed by the digital landscape.These users value originality, attend niche events, and aspire to be recognized as tastemakers.Zicality addresses their frustrations by delivering personalized recommendations, curated playlists, live event coverage, and community-driven content.
Brand Foundation
The brand identity was carefully crafted to reflect clarity, creativity, and warmth.The name combines "music" and "quality" into a compact and memorable word.A stylized quarter rest serves as the logo, symbolizing a break from noise and a pause for meaningful listening.Yellow and brown form the core colour palette, representing energy, creativity, and stability, while the typography balances modernity with technical precision.
Strategic Essence
Visually and conceptually, Zicality promotes a joyful, energetic approach that encourages music discovery with purpose.The result is a distinctive platform that resonates with its audience by celebrating authenticity and emerging talent.This project demonstrates how thoughtful design and strategy can transform a brand into a compelling cultural experience.
Platinum
Real Estate
Project Overview
The objective was to attract new brokers to the agency, and come up with a new design for commercial property listing.The project also included developing a logo and mockups to complete the visual identity.
Audience Insight
The target audience includes certified real estate professionals (OACIQ) looking for career growth and a high-performing team culture.It also consists of business owners and investors seeking strategic office spaces in Montreal’s downtown core.This audience values professionalism, clarity, and credibility, key pillars that informed the design direction.
Brand Foundation
The visual identity of PLATINUM REAL ESTATE was designed to feel premium, stable, and contemporary.The logo combines a stylized “P” and building silhouettes to symbolize both growth and structure.The colour palette blends deep charcoal with platinum silver accents, reinforcing a sense of trust and prestige.Typography choices aim to balance sophistication with readability on digital formats.
Strategic Essence
Each details were crafted to deliver clear, goal-driven messaging, while leveraging bold headlines and human-focused imagery to build connection.The designs use architectural visuals and a minimalist layout to convey elegance and clarity.This approach demonstrates how thoughtful design elevates even standard real estate communications into brand-building moments.
Hello!👋🏽
I'm always pleased to collaborate on creative work, so feel free to reach out and discuss:
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