generate

 creative ideas 

to shape visual experiences

Visual
Designer

Fixated on meaningful details and versed in Video Production, Motion Design, and Copywriting, I draw on a background in UX/UI Design, Social Media Analysis, and Graphic Design to blend creativity with strategy.

behind
the screen

Stemming from a rich history in fashion, music, and cinema, I always aim to elevate projects with dynamism and innovation through strategic and conceptual thinking.


Zicality

Visual Design | Branding | Copywriting

Music Discovery Platform crafted for passionate listeners who crave an alternative to mainstream media, while supporting artists from all around the world.

PLATINUM

Visual Identity | Animation | Strategy

Real Estate Brokerage Agency located in Montréal (Québec) which cater to commercial and residential sectors with a growing team of 20 brokers.

Le Réveil
d'un Ninja

Video Production | Direction | Sound Design

Short Film synopsis: A landlord decided to investigate his supposedly empty apartment after hearing some strange noises. Here is what he witnessed...

behind
the screen

Throughout my career, spanning agency, freelance, and in-house roles, I’ve had the privilege to contribute to a wide range of projects.

Collaborating with talented, cross-functional teams has sharpened my strategic and conceptual thinking, while strengthening my abilities.

Immersed in industry-standard tools, workflows, and systems, I’ve developed a tactical mindset and technical skills adapted to the needs of any project.

Project Overview

Zicality is a music discovery platform created to offer an alternative to the repetitive nature of mainstream media.Designed for creative individuals seeking fresh sounds and meaningful connections, it provides a curated space to explore new artists and genres beyond what broadcast media typically offers.

iPhone displaying an Instagram post with a pair of AirPods on a yellow background.
Bento grid showcasing a colour palette on a yellow background with a cassette tape.

Audience Insight

The platform targets culturally engaged users, primarily males aged 24 to 34 in North America, who are passionate about music but often feel overwhelmed by the digital landscape.These users value originality, attend niche events, and aspire to be recognized as tastemakers.Zicality addresses their frustrations by delivering personalized recommendations, curated playlists, live event coverage, and community-driven content.

Brand Foundation

The brand identity was carefully crafted to reflect clarity, creativity, and warmth.The name combines "music" and "quality" into a compact and memorable word.A stylized quarter rest serves as the logo, symbolizing a break from noise and a pause for meaningful listening.Yellow and brown form the core colour palette, representing energy, creativity, and stability, while the typography balances modernity with technical precision.

Vinyl with a white overhead headphones and a polaroid photo on a yellow background.
Handwritten logo and slogan research on 4 paper sheets for Zicality with an iPod mini and a cassette tape box on a yellow background.

Strategic Essence

Visually and conceptually, Zicality promotes a joyful, energetic approach that encourages music discovery with purpose.The result is a distinctive platform that resonates with its audience by celebrating authenticity and emerging talent.This project demonstrates how thoughtful design and strategy can transform a brand into a compelling cultural experience.

Platinum

Real Estate

Project Overview

The objective was to attract new brokers to the agency, and come up with a new design for commercial property listing.The project also included developing a logo and mockups to complete the visual identity.

PLATINUM business card with embossed logo
PLATINUM logo in a polish metallic finish on a rough aluminum surface.

Audience Insight

The target audience includes certified real estate professionals (OACIQ) looking for career growth and a high-performing team culture.It also consists of business owners and investors seeking strategic office spaces in Montreal’s downtown core.This audience values professionalism, clarity, and credibility, key pillars that informed the design direction.

3 iPhones displaying an Instagram carousel post on a light background.

Brand Foundation

The visual identity of PLATINUM REAL ESTATE was designed to feel premium, stable, and contemporary.The logo combines a stylized “P” and building silhouettes to symbolize both growth and structure.The colour palette blends deep charcoal with platinum silver accents, reinforcing a sense of trust and prestige.Typography choices aim to balance sophistication with readability on digital formats.

PLATINUM logo shown with guide lines
Logo decomposition showing the idea behind the visual.

Strategic Essence

Each details were crafted to deliver clear, goal-driven messaging, while leveraging bold headlines and human-focused imagery to build connection.The designs use architectural visuals and a minimalist layout to convey elegance and clarity.This approach demonstrates how thoughtful design elevates even standard real estate communications into brand-building moments.

Logo decomposition showing the idea behind the visual.
Short text on a CRT / VHS screen looking image.
6 images in a grid formation
Adobe After Effects and Adobe Premiere Pro Screenshots on a CRT background

Hello!👋🏽

I'm always pleased to collaborate on creative work, so feel free to reach out and discuss:

  • Upcoming projects

  • Job opportunities

  • General information